which of the following statements about branding is true

Before you can measure the quality of a service, you need to understand? Select one: Select one: A) They guide only major decisions, they have no influence on mundane decisions. D) points-of-conflict It is a good brand name because it suggests a product benefit. d. Credence Qualities a. D) Category points-of-parity B) brand personality By using a computer rather than a person to initiate the process, Arwen was using _____________ to make the best use of her highly trained donut makers? Multiple Choice O It is a collection of coordinated advertisements that share a single theme. One of the challenges we face in managing services is that both the customer and the service provider work together to create the service. ith the development and maturity of digital marketing, which of the following statements is true? b. Inseparability \text{20X6} & \$140,000 & \$30,000 & \$\hspace{7pt}70,000 & \$20,000 \\ a. E) feasibility, Which of the following criteria relates to the company having the internal resources and commitment to feasibly and profitably create and maintain the brand association in the minds of consumers? C) image differentiation D) using channel differentiation b. functional and product use benefits correct incorrect. A) comparing to exemplars Ben works 7.5 hours per day. Select one: B) The Swan Hotels use a distinctive signature fragrance in all outlets so that customers can associate the fragrance with the hotel. \end{array} Spanish Language version - Medicamentos Genricos: Preguntas y Respuestas (PDF - 213 KB). C) desirability C) resilience Select one: It is a focused attempt to highlight a relevant and unique benefit for any single customer segment. e. Individual product branding, Which of the following conditions make it favorable for a retailer to launch a store-brand? Which of the following statements about brand mantras is true? It was able to achieve a point-of-difference on performance and a point-of-parity on luxury with respect to U.S. luxury cars like Cadillac. B) clear profitability to the company C) They must economically communicate what the brand is and avoid communicating what it is not. Open up GoogleEarth and go to "50.546, -2.436" (latitude and longitude in GoogleEarth format). Rsum. Private branding. Creamer, sugar, stir sticks and cups are provided for a nominal fee. (Your answer should describe actions to be taken on both stocks and bonds at different points over a typical business cycle.) B) always correlated e. Inseparability. The term implies a look defined by the fashion industry as that which is trending.Everything that is considered fashion is available and popularized by the fashion system (industry and media). Pages 3 Ratings 100% (3) 3 out of 3 people found this document helpful; e. Positive Brand associations. Select one: Course Hero is not sponsored or endorsed by any college or university. c. It is not a good brand name because it isn't clear that it is about dog food. You must speak with a customer service representative to determine if the company is responsible for a specific problem with a product. ________ is the act of designing the company's offering and image to occupy a distinctive place in the minds of the target market. The service contract assured her that if anything went wrong with the car it would be taken care of even if it wasn't covered in the warranty. B. target markets shrink or disappear or a firm's image no longer matches industry trends and consumer expectations. a. Select one: C) JEK's sophisticated customer database allows the company to handle queries and product returns much faster than competitors. C) Competitive points-of-parity Is this business a good candidate for branding? When business travelers began to view Holiday Inn as outdated with old decor, the management team remodeled many properties and terminated contracts with proprietors that did not meet the new standards. B) identifying counter examples Select one: B) focusing on reliability Although the terms e-marketing and digital marketing are still dominant in academia, social media marketing is becoming more popular for both practitioners and researchers. E) are ambiguous moral principles behind the operation and regulation of marketing. E) price-quality positioning, Marketers typically focus on ________ in choosing the points-of-parity and points-of-difference Search qualities False, Greenwashing is the term used to describe industrial processes that cause pollution above the permissible limit set by the government. d. The product is a one-of-a-kind. D) practicality D) Brand alliances Select one: Generic branding strategies are often associated with a low price. e. Word of mouth, Not-for-profit organizations need to use complementary positioning because? Lysol Disinfecting Wipes - Lemon and Lime Blossom. Which of the following is not branding benefits specific to B2B context? Which of the following best describes a car company's value proposition? Its price is $27\$27$27 per share, and the price to the public is $28\$28$28.95.Becker also provides the market stabilization function. The following statements about private labels are true, except: b. Cannibalization Why is it so important to take complaints about service so seriously? A. flanker brand. 35) In the ________ phase of new product development, marketers estimate the technical and the commercial success of an idea for a new product. This is an example of ________. a. a. a. Which of the following statements about brand names is true? The difference between options standard features. According to the given scenario, Ford Motor Co. conveyed their brand's category membership by ________. A) Conceptual points-of-parity . C) believability A) cultural branding Ravine Corporation purchased 30 percent ownership of Valley Industries for $90,000 on January 1, 20X6, when Valley had capital stock of$240,000 and retained earnings of $60,000. A combination of one or more of those distinguishing . D) A small business must disintegrate the brand elements to maximize the contribution of each of the three main sets of brand equity drivers. Which of the following is the company using to convey its membership in the retail segment? What the training program for employees was intended to accomplish. Trade name, trademark d. Association Gandalf opened a tobacco shop in the Haight/Ashbury District. If two lines are cut by a transversal so that corresponding angles are congruent, then the lines are parallel.4. e. The manufacturer can only be held responsible for the problems specified in writing. d. Printed on the package or in the instructions D) focusing on reliability C) deviance, peculiarity, deformity c. Diffusion Which of the following statements about pricing in the not-for-profit sector is FALSE? A) It involves designing creative business ventures to positively affect both a company's cost structure How does FDA ensure generic medicines work the same as brand-name medicines? A) services O It is always rational to prefer brand names over generic substitutes O B . B) pitch A university librarian produced the following probability distribution of the number of times a student walks into the library over the period of a semester. Describe a data-gathering process that produces observational data. Stay Safe. c. Assurance e. All of these are the point we were trying to make. c. Physical representation Each week the coffee service will deliver fresh coffee. DividendsDeclared, OperatingIncome,NetIncome,YearRavineCorporationValleyIndustriesRavineValley20X6$140,000$30,000$70,000$20,00020X780,00050,00070,00040,00020X8220,00010,00090,00040,00020X9160,00040,000100,00020,000\begin{array}{lrrrr} C) Clarity offers you the best prices for the best quality. a. Invisibility The truth value of a sentence is "true" or "false". c. The retailer is a recognized brand e. The squeaky wheel principle, Karel is the office manager for a medium sized-firm in the city. Select one: An emotional connection e. Multiproduct branding, According to your instructor, a brand can be thought of as a promise you make to your customers. e. Transaction, _____________ is when a business uses one brand name to cover a variety of products? B. quality of many private label products has improved. d. Thinking outside of the box. Select one: D) focusing on reliability D) brand slogan c. A warranty B) Dove products include bar soaps and shampoos B. B) thoroughness 1. E) competitive points-of-presence, ) ________ are associations designed to overcome perceived weaknesses of the brand. C) Brand logos Which of the following terms is most closely associated with the statement: "attributes or benefits consumers strongly associate with a brand, positively evaluate, and believe that they could not find to the same extent with a competitive brand"? A) service serve as sensory receptors for temperature and pain stimuli. Packaging is not used to gain a competitive advantage. Just like any other aspect of starting a business, the first step in creating a brand identity is to complete market research. E) None of these statements about branding is TRUE. B) points-of-presence at an average value of $27.20. Because it will tell you which products you need to discontinue. She went online and searched for several coffee services. Identify the fixations in different stages of psychosexual development that can result in problems later in life. " The same is true of Clorox products. A(n) ________________ is the covering or container for a product that provides product protection, facilitates product use and storage, and supplies important marketing communication. O A . Select one: e. You said all of these things, and meant them. D) It involves all the industries in existence today, the known market space and occupied market positions. B. rejuvenating an image. c. Commercial interface All of these are the point we were trying to make. B) employee c. Multiproduct branding e. Intangibility, A ____________ is an intangible activity or benefit that an organization provides to consumers in exchange for money or something else of value? C) need-based positioning School University of Malaysia Sabah; Course Title HE 19; Type. Nickname Select one: Raul pointed out that even though there is nothing in writing, _________________ means that if the microwave doesn't work he can return it. Consumers with high behavioral loyalty are unlikely to switch. e. Changed as circumstances change. a. Which of the following statements are true about data storytelling? C) to rationalize competitors' perceived points-of-difference These are all expressions of the value of brand equity. B) brand extension Consumers with strong behavioral loyalty have the strongest connection with the brand. The Chef position will perform the following duties: Builds customer loyalties through a one-on-one consultative approach. B) In blue ocean thinking, industry boundaries are defined and accepted, and the competitive rules of the game are known. When it comes to managing services, some people find it helpful to think of it as a service encounter with roles for both the service provider and for the customer. It is relatively inexpensive to create a national brand when the product sells for less than $1 c. Creating a brand is very different from positioning. c. Rubber branding. e. Number of complaints. Coca-Cola is more than a soda. B) Category points-of-difference d. Strength of the relationship. Sorted by: 2. Adamss research report (see the previous problem) continued as follows: With a business expansion already under way, the expected profit surge should lead to a much higher price for Universal Auto stock. B. E) identifying counter examples, Ford Motor Co. invested more than $1 billion on a radical new 2004 model called the X-Trainer, which combined the attributes of an SUV, a minivan, and a station wagon. This strategy was designed to help Gandalf overcome the __________ characteristic of services? A) original, ambiguous, and straightforward b. Among others, this differentiation could certainly appeal to animal lovers and those moving toward organic products. Excessive branding. There is limited availability of the product. d. Offer a consumer clues as to the quality of the product inside. Price rationing Becker Brothers is the managing underwriter for a 1.45-million-share issue by Jays Hamburger Heaven. Discuss the business-cycle approach to investment timing. C) brand benefits C) brand architecture B) to emphasize competitors' points-of-difference They did this even though it cost them money. Consumers with rational loyalty like the brand but they want to shop around and will switch if the brand is better for their lifestyle. All of the marketing concepts that deal with tangible products apply to services as well. D) Choose Grissom's for an unparalleled shopping experience. Select one: b. A) brand vision When you are dealing with the ____________ characteristic of a service, one approach is to institute procedure manuals and training programs so that your service employees will know how they are supposed to deal with customers. 1 12 4. Substitution (statement 1 into statement 4) 6. p q 6. e. Landmark, Which of the following is NOT one of the three dimensions to service quality discussed in class? b. ___________ is the consumers' ability to identify the brand under different conditions, as reflected by their brand recognition or recall performance. E) Category points-of-parity, As a marketing manager, which of the following would be the best purpose for your organization's competitive points-of-parity? c. The normal rules about pricing don't apply when you are dealing with services She went online and searched for several coffee services. When Procter & Gamble added a new laundry detergent brand in Asia called "Panda" to its current line of laundry detergents, the Panda brand would be considered a: a. Visibility The first step in the personal branding process is to spend time figuring out who you really are and what you want from your life. C) The highest level of brand equity involves establishing product benefits. e. Abuse, Which of the following statements about creating a brand is true? d. Intangibility c. Search qualities C) Competitive advantage C) cast (The IRS schedule will spread depreciation over six years.). Using the information given in the given problem and the rates shown in the given figure, prepare a depreciation schedule showing the depreciation expense, accumulated depreciation, and book value for each year under the Modified Accelerated Cost Recovery System. c. Intangibility b. D. Brand recognition, also known as aided recall, refers to the ability of consumers to identify a brand. Brands cannot be built through advertising, public relations, sponsorships, social media, or similar techniques. c. Service All of these conditions are favorable for a retailer to launch a store brand. Study with Quizlet and memorize flashcards containing terms like Which of the following does NOT accurately describe a brand-related term? The first step to building a strong brand identity, and indeed a strong brand, is creating a brand statement. Which of the following statements about branding is. D)It is always part of a company's success. The manufacturer may be held liable for some problems regardless of whether there is anything in writing or not. B) points-of-parity b. E) to negate competitors' perceived points-of-difference, A marketer that wants to anchor a point-of-difference for Dove soap on brand benefits might emphasize which of the following? a. Credence Qualities Protect the product from excessive heat or cold. Prepare the adjusting entry necessary when brochures costing $18\$ 18$18 million are mailed. Which of the following statements about blue ocean thinking is true? See Page 1. b. (d) All of the above. d. Equipment-based offering. Select one: d. There is no such thing as a pure good or a pure service. The supplier is most likely to be differentiated on its ________. B) The Swan Hotels use a distinctive signature fragrance in all outlets so that customers can associate the fragrance with the hotel. getty. Surgeon General Regina Benjamin, MD, MBA, is serving as Zillow's health advisor. e. Intangibles. A) differentiability B) comparing to exemplars If your friends tell you that the company should be liable for a problem, then they probably are liable. Brand identity is how a company wants itself to be perceived and includes the visual components of a brand used to . Brand Loyalty Assuming Adamss assertion is correct (that a business expansion is already under way), evaluate the timeliness of his recommendation to purchase Universal Auto, a cyclical stock, based on the business-cycle approach to investment timing. B) A small business must avoid leveraging secondary brand associations. d. Credence Qualities c. Private branding. Most Relevant is selected, so some comments may have been filtered out. A) point-of-parity a. d. An emotional connection A) Brand equity means a brand has customer loyalty. C) Perceptual maps C) brand mission Partners with the customer by performing menu redesign, employee training and development of promotion and merchandising programs. d. Meissner's corpuscles. B. -Strong brand expands the target market -Strong brand increases competition -Strong brand improves production output -String brand builds customer loyalty, Two established brands collaborating to offer a single product or service that . C) service differentiation She needed to hire a coffee service to provide a coffee maker and coffee supplies on a regular basis. B. line extension Select one: 2. The brand . Brand awareness ________ allows the brand to create a point-of-parity (POP) on taste and a point-of-difference (POD) on health with respect to quick-serve restaurants such as McDonald's and Burger King and, at the same time, a POP on health and a POD on taste with respect to health food restaurants and cafs. Select one: d. Disintermediation Ingredient branding e. Private-label brand, middleman brand. D. Brand loyalty exists when customers purchase only one brand and consider no other brand, regardless of price differences. D) announcing category benefits Each of the following items is a tangible component of a brand image except: B. organizational culture, ideals and beliefs of corporate personnel. Which of the following is the company using to convey its membership in the hatchback segment? Private branding. To communicate its unique positionand to avoid association with its Explorer and Country Squire modelsthe vehicle, eventually called Freestyle, was designated a "sports wagon". B. C) insensitivity SJC needs to make an impression using advertising, and decides to use funny or irreverent ads to get its point across. D) resilience e. No, because quality and value will be difficult to maintain because the concept depends on extensive training of baristas. E) TQM. a. D) They can provide guidance about what ad campaigns to run and where and how to sell the brand. The walls of his waiting room were covered with murals of beautiful outdoor scenes along with his advertising slogan 'What would it be like to live in a world without lower back pain?. C. Startups usually start with an established brand. B) relying on the product descriptor Save the GoogleEarth image that shows the feature in the wider context of the surrounding landscape, Explain why deserts and vegetation showup clearly in the map of Africa below, copied from GoogleEarth.. 10+ million students use Quizplus to study and prepare for their homework, quizzes and exams through 20m+ questions in 300k quizzes. C) comparing to exemplars D) differentiability No, because quality and value will be difficult to maintain because the concept depends on extensive training of baristas. Often, this self-analysis is the hardest part. Select one: c. Ruffini corpuscles a. e. Balanced offering. How much the service will cost. B) Points-of-difference Explain why deserts and vegetation show up clearly in the map of Africa below, copied from, How are the borders of the earth's tectonic plates defined? C. brand extension. b. Price Select one: A) competitive points-of-difference a. e. Productization, Hermione was the office manager for a small business in the city. d. Documentation C) are a necessity while creating a firm's vision and mission statement d. Excessive branding. , a publication for people in the grocery, business, encouraged produce managers to stock up on the product. A(n) _____________ is an organization that frequently is given tax-advantaged status because it provides a service that is considered to be in the public interest? Which of the following is NOT true regarding brand loyalty? c. Multiproduct branding Infringement A) brand slogan A) Brand positioning In the front of the book was a beautiful picture and an inspiring poem that would remind his clients that lower back pain can be treated with a visit to Frodo. d. Because it gives you an opportunity to show that you were right and the customer was wrong. D) communicating deliverability variables C) mystery Customers are willing to pay a premium price for the product during recessions as they do during times of prosperity. Carnival Corporation is the world's largest cruise line company. Financial Market Class 12 Business Studies MCQs Pdf. Select one: There is no way to distinguish the product from its competitors other than by the brand name. On the outside, your brand may seem like it consists only of elements such as logos and colors, but your brand is actually . A) negatively correlated c. Gap analysis B) points-of-presence Warranties can be either expressed or implied. C) Points-of-inflection a. Diffusion In order for the brand to be successful, the promise must be _____________? Word of mouth e. Service dominated offering, Arwen wanted to open a donut shop where customers could design their own donuts and have them made to order at the time. E) reliability, A supplier creates better information systems, and introduces bar coding, mixed pallets, and other methods of helping the consumer. C) A small business must separate the well-integrated brand elements to enhance both brand awareness and brand image. Packaging is not an important consideration in product strategy. c. Quality During the period of January 1, 20X6, through December 31, 20X9, the market value of Ravine's investment in Valley's stock increased by$10,000 each year. Select one: Select one: B) differentiability The retailer is large. b. Secret shoppers are used for all of these things. The appeal of recognized brand names is declining. c. Because if you hear complaints in only one area, you can assume that everything else is going according to plan. E) personal branding, Which element of a brand story framework do Randall Ringer and Michael Thibodeau relate to the time, place, and context of the brand story? Becker Brothers is handling 10 percent of the issue. C. Both A and B, Marketing Communications> IMC, branding and c, Marketing Essentials: The Deca Connection, Carl A. Woloszyk, Grady Kimbrell, Lois Schneider Farese, Fundamentals of Financial Management, Concise Edition. B) Market research Karel knows he could probably get the coffee for less money if he went out and picked it up himself, but he appreciates the convenience of not having to worry about it. B. target markets shrink or disappear or a firm's image no longer matches industry trends and consumer expectations. 38Which of the following statements is NOT true according to the passageC AJinyang is an excellent place to plant green prickly ash BWe can make delicious Sichuan food with green prickly ash CPeople started to plant green prickly ash in Jinyang several years ago DGreen prickly ash is sold to many places home and abroad Its printing costs for brochures are initially recorded as Prepaid Advertising and are later charged to Advertising Expense when they are mailed. E) Points-of-divergence, The three criteria that determine whether a brand association can truly function as a point-of-difference are ________. A. Variability (Inconsistency) E) channel. ) c. Conformance to specifications. Brand name, marketing communications, packaging, and price are examples of_____ that enable consumers to form associations that give meaning to the brand. A) desirability http://www.youtube.com/watch?v=JmC-vjQGSNM A.by lines of volcanoes B.by GPS coordinates C.by earthquake locations, What was Hutton's discovery at Siccar point? d. The retailer has national distribution Select one: b. False, An organization's product mix includes all the products it sells. A half-truth is a deceptive statement that includes some element of truth. He was very good at dealing with lower back pain. B) brand parity a. b. C) category points-of-parity Find the following probabilities: P(X=60)P(X=60)P(X=60). b. B) sensuality b. A) conceptual points-of-parity; competitive points-of-parity A) Berry's has an intensive training program for its customer-facing employees, to ensure a consistent service standard. e. Increased value of a company's common stock. A brand statement might be a single, short phrase but your company's ability to create, develop, implement, and follow through on different concepts and ideas is based on it are paramount. False. C) points-of-inflection D) rational advantage Select one: a. The Long Definition: Marketing attribution is the practice of evaluating the marketing touchpoints a consumer encounters on their path to purchase. B) unique, complex, and inspirational Year20X620X720X820X9OperatingIncome,RavineCorporation$140,00080,000220,000160,000NetIncome,ValleyIndustries$30,00050,00010,00040,000Ravine$70,00070,00090,000100,000Valley$20,00040,00040,00020,000. A)The person behind the business is never as important as the product or service. Group of answer choices During the introduction stage of the product life cycle, pricing may be high or low. d. Empathy b. People-based offering Because customers who spend the most money are the most likely to complain. d. The principle of informed consent D) category points-of-difference Select one: D) points-of-difference B) innovativeness a. Seam splitting There are several popular attribution models . C) brand journalism _______________ measures the difference between what a customer's expectation of service experience and the customers actual experience with the service? A) A small business must creatively conduct low-cost marketing research. B. Deposited amounts are later converted to Cruise Revenue as voyages are completed. E) Cognitive maps, Straddle positions ________. Which of the following statements about creating a brand is true? Companies trying to sell their products internationally do not benefit from having a strong brand name. The advantage of ________________ is that it allows you to spread the cost of developing a brand over many different products. ________ refers to the products or sets of products with which a brand competes and which function as close substitutes. e. The normal rules about promotion don't apply when you are dealing with services. The customer service representative was unwilling to let Raul return the microwave saying that they did not allow returns on electronic merchandise. They negotiated with computer manufacturers to include a sticker on the outside of the computer - regardless of the brand - showing that there was an Intel chip inside. 5. Select one: c. Co-branding (c) It is confined to physical product. b. 14) Which of the following was developed to guarantee that an organization's products conform to the customer's requirements? c. Generic brand, no-name brand What percent of Bens day is spent testing these programs? Which of the following statements about branding is true? These are all ways to leverage brand equity by charging a fee for others to use your brand name. D) Achieving brand familiarity is easy. a. C) category points-of-difference Search qualities Brand extension. A brand positioning statement has to be powerful enough to make an impact, concise and catchy enough to remember, and true to your brand's identity. It later sells the shares A) image In terms of the goods-services continuum, this is an example of a _____________? https://www.youtube.com/watch?v=3MgSiq71NXQ A.geologic processes occur as endless cycles B.the earth was once covered by a "universal" flood C.geologic. A(n) ________ is a group of firms offering a product or class of products that are close substitutes for one another. E) points-of-conflict, Tums claims to have the most acid-reducing components of any antacid. \text{20X7} & 80,000 & 50,000 & 70,000 & 40,000 \\ D) product differentiation A) clear superiority on an attribute or benefit b. Good dominated offering E) brand vision, A brand mantra should be ________. Brands no longer control the ways in which customers connect to them b. Which of the following is an example of channel differentiation? E) Hayley's found success by allowing buyers to customize the color and some features of its appliances before buying them. How to Write a Strong Brand Statement in 2022. \text{20X9} & 160,000 & 40,000 & 100,000 & 20,000 \\ Substitution (statement 2 into statement 3) or transitive property 5. A) personnel differentiation

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